The Fashion for Good Experience
The world’s first museum of sustainable fashion.
Following the success of Fashion for Good’s launchpad temporary exhibition, we redesigned the experience from the ground up to deepen interaction and engagement, and create an experience that encourages visitors to see glamorous sustainable fashion first handed take individual responsibility for changing their buying behaviors.
Upon entering the museum, visitors encounter an infinity mirror with key facts about the present and future of the apparel industry, creating a photogenic and informative moment from the outset.
Visitors then receive an RFID-enabled wristband that they can use to interact with action stations throughout the museum, whether designing their own t-shirt, creating fun digital takeaways at the Good GIF photo booth, or making commitments to practical changes they can make personally to shop and live more sustainably. At the end of their journey, they can then create a custom Digital Action Plan to take home.
The first space visitors see on the ground floor after receiving there wristband is the Good Shop, where visitors can commit to sustainable actions, and browse a curated collection of sustainable apparel, some from major brands like Adidas, as well as exclusive debuts from up-and-coming designers. The showcase will rotate every few months around a sustainable theme.
A beautifully projection-mapped space turns visitors into apparel designers. They can choose their favorite designs and choose from a selection of sustainability-inspired imagery. Once they’re finished, visitors can save their design digitally, print it out in the museum’s T-shirt production shop on the basement floor.
In the Innovation Lounge, visitors are introduced to 50+ innovators that have sought to disrupt the fashion industry, many of whom work out of Fashion for Good’s incubator space. Visitors can browse the stories of innovators, then leave their mark on the space by having their photo taken at the Good GIF booth, which they can send to a large digital display at the center of the exhibit and street signage outside the museum to take their place alongside fashion innovators as committed sustainability advocates.
