Manchester United: DreamCube

Extended reality platform for immersive games and storytelling

An interactive gaming experience inspired by Manchester United’s most memorable victories. Each DreamCube features a customized, motion-trackable football, and immersive projections covering all three walls as well as the ground.

Visitors can play through six levels, encountering real-world environments like Old Trafford or Wembley which provide context for their pursuit, as well as surreal environments. After visitors make game selections from the bench they use a football to navigate through the projected game environments.

The rich history of Manchester United sets the stage for the DreamCube interactive. It provides the depth and authenticity that creates a robust gaming experience. The DreamCube experience embodies the soul of the sport in lieu of the game itself. Football is both the subject of the experience and also the controller through which stories are told.

Unlike a simulator, the Manchester United DreamCube experience is entertaining over realistic. It is enjoyable for all audiences and welcomes replay ability.